Tracey Follows is a UK-based strategist and futurist, CEO and Founder of Futuremade, a strategic foresight and futures consultancy. Tracey specializes in the future of work, ethics, and AI; the future of media, marketing, and entertainment; the future of retail, the future of gender, the future of women’s wellbeing, youth futures, and the future of cities and governance - latterly specializing in the future of identity.
Her latest book is entitled ‘The Future of You: Can Your Identity Survive 21st Century Technology?’ It explores the future of identity.
Interviewed by: Peter Hayward
